06.01.10

INTEGRATED STRATEGIC MARKETING - WHAT ARE THE RAMIFICATIONS?

Implementing an integrated strategic marketing plan becomes the essence of product research and development, advertising and promotion, distribution, pricing, relationship management and ancillary marketing communications elements to dovetail with the firm's marketing goals. IKON Communications Consultants, Inc. has produced a white paper addressing the challenges of this approach.

03.04.10

GETTING YOUR MARKETING PLAN OFF THE GROUND

IKON Communications Consultants, Inc. has produced a simple, step by step appraoch to developing a comprehensive marketing plan. The white paper deals with many of the challenges in preparing a marketing plan, particularly in a difficult economy.

10.24.09

IKON AND ADA FINANCIAL MARKETING BECOME 'TRUSTED ADVISOR' PARTNERS

IKON Communications Consultants, Inc. and ADA Financial Marketing have announced a collaborative agreement to become trusted advisor partners...