The most significant factor in a successful client/agency relationship is TRUST. Singularly, that’s been the one key business “virtue” that has sustained IKON over nearly four decades of service to our clients. In that time we have provided marketing related services for clients in nearly every conceivable category of business. Along the way we have found that trust is paramount. Probably because we never take it for granted. More importantly, we recognize your trust is earned only if a combination of other abstractive elements of our business relationship come into play. Elements like Core Competency, ProvenPerformance, Wisdomof Experienceand last but not least, Vision.
We pride ourselves in understanding our clients’ business – inside and out. We want to be thought of as an extension of your business. A human resource. An outsider looking in. A valued confidant. And while we recognize we can never be as competent at your business as you are, we also don’t expect you to be as strong in market planning, media selection and ultimate execution as we are. That means we drill down to the core of your company’s business. Is there a clearly delineated plan for growth? Is the market for your products sustainable? What stage of development are your products in? How do they stack up against the competition? What are your company’s perceived strengths — and yes, your weaknesses too? For without acquiring this level of competence we cannot truly become an authoritative consultant for your business. We’ve done this for years. In fact, our consultants bring a remarkable portfolio of achievement. We bring a level of expertise in every form of communications you can think of; from inbound marketing, internet advertising and social networking to the more traditional forms of print, radio and TV.
We have directed projects as complex as managing all the internal and external communications of a worldwide corporate merger involving plant closings and a significant number of personnel adjustments, to a straight-forward re-branding of a regional company that changed its name, on down to developing a comprehensive media plan for a mid-sized firm seeking to expand market share. We don’t want to say we’ve done it all but you’d be hard-pressed to find a more experienced marketing agency with the kind of depthIKON can bring to your table. Our references are impeccable. If you would like to find out more, here is just a partial list of the clients we have helped be more successful.