IKON and ADA Financial Marketing

Released: October 24, 2009

IKON AND ADA FINANCIAL MARKETING BECOME ‘TRUSTED ADVISOR’ PARTNERS

WELLESLEY, MA– IKON Communications Consultants, Inc. and ADA Financial Marketing have announced a collaborative agreement to become ‘trusted advisor’ partners on client-related marketing communications that relate to direct marketing programs aimed at financial decision-makers.

Arnold Mishkin, president of ADA, headquartered in Brockton MA, said since 1993 his firm has provided business-to-business direct marketing programs for clients seeking to identify companies that may be candidates for merger or acquisition. IKON is a marketing agency offering business solutions and media consulting, established in 1972.

“Both our firms have worked on several joint projects over the past five years, according to Dan Sweeney, founder and CEO of IKON Communications Consultants. “We felt we had done so many projects together, it was advantageous to formalize our affiliation.“

Mishkin said “IKON and ADA have developed a synergy working together that benefits both our companies. He added that “In ADA’s financial marketing activities, we have realized there are but a few efficient marketing options available to successfully reach our target markets.”

Sweeney’s company is expert at “getting products publicly positioned to ‘go to market’ or to “shovel-ready” stage.” He added that “we have the expertise to create the kind of branding to make a client very attractive. That’s where we see our combined services providing definite benefits in the corporate arena. A company needs strategic planning, customer support and proper branding that an agency like IKON provides.”

ADA has made tens of thousands of outbound calls to businesses in key markets locating buyers and sellers in the financial marketplace. “Professional telemarketing has been very successful for clients,” Mishkin added, “because there really is no better substitute than speaking directly to owners of companies and setting appointments for clients to conduct exploratory M&A phone conversations. Telephone campaigns, he said, produce as much as ten times the results of a direct mail campaign.”

For more information on either IKON Communications Consultants or ADA Financial Marketing, contact IKON Communications Consultants at phone number (781) 237-6060 or email dan.sweeney@ikoncommunications.com.

 

Dan Sweeney is the founder and CEO at IKON Communications Consultants and can be reached at dan.sweeney@ikoncommunications.com.  This material may not be reproduced in whole or in part without the express written consent of its author.